A massive tragedy struck California in 2018, as a destructive wildfire dubbed as Camp Fire killed no less than 80 people while burning down more than 150,000 acres of land and property. As a result, hundreds of families lost their homes, particularly in the towns of Paradise and Concow where approximately 95% of the structures were destroyed in flames.
Filmmaker Amanda Lipp, known for her documentaries and short films focusing on mental health and social impact, wanted to help the survivors of Camp Fire by making a film project to generate funding for tiny homes.
She reached out to Alyssa Nolan-Cain, a local resident of Butte County who has been leading a movement of building tiny homes for the affected communities from the wildfire. Alyssa’s family also lost their home when the Butte Lightning Complex Fire hit their community in 2008, and she knows just how difficult the experience can be.
Amanda’s film aims to increase awareness about Alyssa’s Tiny Homes project not just to produce funding to buy the materials needed to build the houses but to also inform more people about the feasibility of using tiny homes as creative, sustainable, and relatively low-cost relief options for people in need of housing.
To ensure that significant funds can be raised for the film project, LOJO Marketing helped Amanda through an effective email marketing campaign.
By utilizing potent email marketing strategies, LOJO was able to assist Amanda in securing her goal to raise at least $15,000 to fund the project. As of August 30, the movement has received around $18,000 in funding already, coming from various donors across the globe.
An effective email marketing campaign consists of several factors. First, LOJO made sure that the emails sent out to potential donors were personalized. Personalized emails get better engagement results because the receiver feels your genuine interest in reaching out to him (or her).
LOJO also optimized the emails for mobile users, which is important since most people today access their emails using their mobile phones. Identifying the right timing to send the email and make sure that the email’s subject and content are short yet substantially interesting are additional factors that LOJO took into consideration for Amanda’s email campaign.
LOJO Marketing prides itself on creating high-quality content for its marketing efforts, and email campaigns are no exception. If you need assistance with an effective email marketing campaign, contact LOJO right now and we’ll be sure to provide you with outstanding services and guaranteed results.
