THE IMPACT
In users
decrease in bounce rate
Google ranking
Rocklin Pest Control is a local family-owned and operated pest control company, with over 30 years of experience in the industry. They provide general pest control, pigeon and rodent control, termite inspections, and structural repairs. Serving Rocklin, Roseville, Lincoln, Granite Bay, Auburn, and surrounding communities since 2005
Increasing website traffic and leads, particularly phone calls was a challenge. So we decided it was time to use a customer-centric marketing strategy to reach and engage with their audience.
We conducted a site audit to ensure excellent user experience and fast-loading and responsive websites. We set up conversion tracking to measure the results of our digital marketing efforts. We also set up content marketing strategies which combined in-depth keyword and target market research and link building. Social Media Content: We used social media marketing to reach the local target audience and boost website traffic. We managed their email marketing campaigns and used MailChimp to promote their special deals, coupons, and new blog posts. PPC campaigns: We set up two PPC campaigns with location-based keywords and branded terms.
We mainly focused on local SEO in which the goal was to make them more visible in local search results. As part of our local SEO campaign, we set up the client’s Google My Business, used local keywords and locations, created content based on local news and events, and optimized their website.
