Hosting & SecurityPaid Ads

PPC: Converting Leads to Customers

THE IMPACT

19.2%

In website sessions

61.5%

In Pageviews

15%

Increase in the number of visitors

About Sharpline Mechanical

HVAC service, repair, installation, replacement, and annual maintenance company.

Challenges: Lack of Online Visibility

Their goal was to provide the correct information about HVAC service options and reflect the company’s core values on their online platforms. They needed a strategy that would convey their purpose while also increasing their online visibility and target an online clientele.

Solution: Organic Marketing Strategies

We conducted a website audit to ensure a fast-loading site and excellent user experience. We analyzed their existing marketing strategy and restructured their strategy.

Quality Blogging: We published HQ blogs to educate their audience, improve their visibility, and position them in their locality.

Social Media: To further beef up their online visibility, we managed their social media marketing. Lastly, we set up conversion tracking to help the company see its progress in lead submissions, calls, and website inquiries.

Local SEO

We also optimized their website through on-page SEO strategies. We set up and verified their Google My Business and other online listings and directories.