THE IMPACT
New visitors, and 30.5% for returning visitors
On page views
Bounce rate, reduced from 62.79%
Amanda Lipp is a social entrepreneur, filmmaker, consultant, and public speaker working at the intersection of mental health. She’s a mental health advocate whose purpose is to make mental health resources more available for others.
Her main concern was reaching the right people. As a mental health advocate she wanted to become more visible to those in need of help. The issue at stake was simple: we needed to create content to reach people organically and lead them to reputable resources and hotlines to help them with mental health issues
We used blogging and content marketing to drive her website traffic, improve her brand visibility, and help her reach out to more people. We set out a framework of precise keywords and related keywords in order to become more visible in search engines such as: Google and Yahoo.
We improved the content of her websites to strengthen brand visibility. This was achieved by incorporating industry trends and relevant information in the mental health field. A strategy was implemented in which blogs were consistently uploaded and optimized using SEO.
