THE IMPACT
Lead conversion rate
In the Conversion Volume
Decrease in CPC
Yorkshire Roofing and RoofMax Solar, are a family-owned business, that was founded in 1988, based on quality workmanship, excellent customer service, and competitive pricing. A medium-sized company, Yorkshire has grown into one of the premier roofing companies in Northern California.
The company hired us to create content such as ads, blogs, social media posts that resonated with their target audience. The competition remains tough, so the client wanted to be the homeowners’ top-of-mind contractor offering this clean energy source.
We started their PPC campaign for their solar product and installation services. We optimized the landing pages to further improve their lead conversion rates. We also added negative keywords and removed non-performing ones to keep the cost down for our client.
We wrote high-quality blogs about roofing and solar technologies and posted them on their website to increase their traffic and improve their branding with the intent to make them an industry leader “online.”
