Paid Ads

PPC: Converting Leads to Customers

THE IMPACT

200%

In ROI

112.5%

Conversion Volume

40+

Leads delivered from their website form

About Forest Green Artificial Grass

Forest Green Artificial Grass is an independently owned company, local to Roseville, but our services reach all over Northern California. We are here to take care of all your turf needs. We are a friendly, hard-working team with over 10 years of experience in the artificial grass industry. Our goal is to provide you with a memorable 5-star service.

Challenges: Managing PPC Advertising

Improve its sales through pay-per-click or PPC ads and increase phone calls, website visitors, as well as drive visitors to their brick-and-mortar location.

Solution: PPC Optimization

We launched a Google Search ad campaign to target homeowners and contractors based on their location. We improved the strategies to keep the cost down while increasing sales.

Implementing Landing Pages

We created a landing page to encourage visitors to call and share their contact information in exchange for a free quote. We also created two landing pages and compared the results in order to make further improvements.