THE IMPACT
Growth in the total website visits
In organic traffic
Leads in 7 months
Sum of All Numbers is a bookkeeping and consulting company that helps businesses achieve consistent profitability via Profit First techniques and explosive growth via Pumpkin Plan consulting.
The company aims to provide expert services to busy and overwhelmed business owners and entrepreneurs, helping them better understand their numbers and grow their business with confidence.
When Sum of All Numbers started with LOJO, the website hardly generated any traffic or leads.
Another goal was that the company wanted to be known as a purveyor of the Profit First way of doing business. Profit First is a cash management philosophy developed by bestselling author and serial entrepreneur Mike Michalowicz. The Sum of All Numbers team is Profit First-certified and offers top-level consulting services, workshops, and events promoting this system.
To address the challenge of bringing in traffic and leads, LOJO improved the Profit First website, making it more search-engine-friendly through design adjustments and more helpful content.
In addition, we created a lead magnet in the form of a calculator tool that specifically targeted business owners struggling to maintain a healthy cash flow, helping them better understand their financial situation.
Concurrently, we set up Sum of All Numbers with a suite of marketing automation tools, helping them increase their marketing efficiency, lower overhead costs, and eliminate time-consuming and repetitive tasks.
The result was a significant increase in organic website traffic (up 30% in seven months) and markedly improved audience engagement resulting in 30+ high-quality leads.
