BrandingHosting & Security

How a brand new look boosted an engineering company’s online identity

THE IMPACT

200%

In ROI

112.5%

Conversion Volume

40+

Leads delivered from their website form

About Choate Engineering Performance

Choate Engineering are your hands-on solution to your Diesel Machine shop frustrations. With hundreds of parts and engines available for all your Diesel needs Choate is set to deliver you excellent customer service. Quality engines and parts available to you when you need them most.

Challenges: Brand Identity

Completely rebrand itself without “confusing” existing customers while at the same time attracting new ones. Reassess the visual representation of the company as it did not capture the innovative nature of the business. Update website as the old website and other digital assets did not reflect the client’s new business model. Be known more as a manufacturer of high-quality engine parts for trucks and fleets.

Solution: Revamp their Online Presence

We created their new company logo representing the typical shape of bolts and other engine parts.

Modernizing graphics

We created several banner ads, social media promos, and other graphic materials. We designed a new minimalist website that reflects the client’s unique brand. For the logo, we used fonts and colors that convey innovation, technology, and reliability.